Liberty Dining

The Hungry Herbivore

Project Overview

Liberty Dining was looking to change out one of their restaurant concepts with a plant based and gluten free option. My team was tasked with developing that concept and bringing it to life. We decided on The Hungry Herbivore as the name of the concept then it was my job to craft the branding.
I chose a bright and playful color palette that brought a different dimension to a plant-forward brand that might otherwise have taken a bland visual approach to healthy eating. With college students being the target demographic, I wanted to develop a brand that was fun, cool, and approachable and that would make even the veggie haters find something they love.
- Primary & secondary logo
- Food Truck Wrap
- Menu
- Pop-up banner
- promotional assets